EVOlution

May 20th and May 21st, 2022

Evo IOOC seminars at the Aragonese Castle of Baia

via Castello, 39 – 80070 Bacoli (Naples – Italy)

May 20th 2022 from 3.30 p.m. to 4.30 p.m.

Title

Trademark Registration!

It’s not always as smooth as oil!

Speaker:

Alessandra Tedesco, Head of Trademarks at Barzanò & Zanardo Intellectual Property Strategic Consulting

20th May 2022 from 4.40 p.m. to 5.40 p.m.

Title:

How to talk about an oil of excellence? Practical tips, best practices and strategies to communicate better on Facebook and Instagram

Speaker

Elena Fiorani, Growth Hacker in Open Search Group

May 21st 2022 from 09.30 a.m. to 10.30 a.m.

Title

The framework of distribution in America: Importers, Distributors, Brokers, National Supermarkets, Regional Supermarkets.

Speaker:

Lucio Miranda, President of ExportUSA

Interested producers must register by sending an email to info@evo-iooc.com indicating the registration number for the EVO IOOC Italy competition.

via Castello, 39 – 80070 Bacoli (Naples – Italy)

May 21st 2022 from 10.50 a.m. to 1.30 p.m.

Title

ITALIA OLIVICOLA

OLIO, SEMPRE OLIO, FORTISSIMAMENTE OLIO!
Invest in sustainability and certified traceability for an extra virgin olive oil awarded by the markets

Speakers

Luigi Canino, Vice President Vicar of Italy Olive, initial greeting and opening of the work;
Vincenzo Verdoliva, agri-food expert at L’Officina GBS, “The traced and sustainable supply chain of extra virgin olive oil from Italy Olive”;
Maria Luisa Ambrosino, Head of the Naples Chamber of Commerce panel, “Discovering Campania oils: organoleptic characteristics, names and traceability”
Alberto Grimelli, director of Teatro Naturale, ‘The expectations of national and international consumers: the messages to be launched to achieve success’

The event will be hosted by Dr. Valerio Cappio, Italy Olive.

Interested producers must register by sending an email to segreteria.centrostudi@italiaolivicola.it

via Castello, 39 – 80070 Bacoli (Naples – Italy)